Introduction
Some people may seem like “natural-born leaders,” but the truth is, the ability to inspire isn’t limited to a special few — anyone can learn it.
Part 1
Most of the time, we make decisions based on what we think we know. And when it comes to influencing people, there are really only two ways: you either manipulate or inspire.
Manipulation isn’t always bad — it’s actually very common. Discounts, offers like “buy one get one free,” or “free gift inside” are all forms of manipulation. They work so well that we don’t even realize we’re being influenced.
But there’s always a cost. The real question is: how much are you willing to give up to make money or get what you want?
Fear is another powerful tool. When fear kicks in, facts don’t matter anymore — survival instincts take over. The same goes for peer pressure. It doesn’t always work because the crowd is right, but because we’re scared of being wrong or left out.
Many businesses label things as “innovation,” when in reality, it’s just novelty — something new but not necessarily groundbreaking. Over time, manipulative tactics have become so polished that there are entire industries built around them, full of data and “science” to make them even more effective.
And here’s the problem: manipulation works. That’s why it’s everywhere. Most companies, big or small, rely on it. But all the promotions, ads, and pressure eventually add up to one thing — stress.
– Until next time
Jananika M 🦋
